What is Phishing?

Phishing is the fraudulent practice of sending fake emails that trick people into believing they are from a legitimate company or person of interest. Criminals use phishing to trick people into providing personal and sensitive information or to click on dangerous links and attachments in order to download malicious software onto their devices.

Phishing is one of the fastest growing crime industries to date with 85% of businesses reporting that they have been subject to a phishing attack in the past year with 96% of those reporting that phishing was their top cyber security concern.

of malware are delivered by email
0 Billion
Scam emails sent daily
of data breaches involved phishing

The Different Types of Phishing 


Depending on how authentic the phishing attack looks, regular phishing emails have a lower success rate then the likes of spear-phishing and vishing. Criminals know this and send thousands of these emails around the world daily to increase their chances of tricking you. Phishing emails tend to be purporting large organisations like Apple, Amazon, Facebook and other businesses that millions of people use. Criminals who use this technique mainly focus on stealing personal information by tricking victims into entering names, addresses, credentials and bank information on fake websites.


This technique has the higher success rate but takes a bit of time and research for the criminal to get what they want. Spear-phishing is where a criminal targets an individual person or business by creating a fake email that relates to the target. Using social engineering and research they will pretend to be someone the individual knows like a manager, business partner or friend and make the email relevant. The end goal of spear-phishing varies. Criminals have the opportunity to ask their victims to do almost anything if they get it right. They could ask you to open a fake invoice which is riddled with malware, ask for your login details to "perform updates" or authorise a payment to a "clients" bank account.